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Pru Farrer

Published on 3 September 2025

 


Qualifications

Bachelor of Business

Experience

With over 25 years’ experience, Pru has held senior leadership roles in marketing, communications, tourism, and finance. Including co-founding DULC Cabins, a sustainable tourism business located in the Grampians.
Earlier in her career, Pru also held national and regional finance and sales account management roles where she developed strong expertise in financial management, pricing, and strategic planning.
Passionate about building strong brands, engaging communities, and forging meaningful partnerships, Pru brings a depth of experience that combines creativity with commercial acumen.